An oft-misunderstood topic, but something that is at the core of building a long-lasting business. Having worked at old business houses like the Sriram’s, large MNCs like BlackRock and startups like CarDekho. I know how day to day decisions change the course of the company and hence its brand in the long run.

• Brand is not branding
• Role of Experience & Expectation
• Aligning corporate culture to brand purpose.